Social networks have made it possible that many people can connect and talk. Some have fun building friendships, while others do business and search prospects.
This web site is to help managers, marketers and sales force understand the potential of marketing and PR (public relations) to social networks and communities.
Through discussion threads that can be moderated by any of the community users, we aim at assessing the opportunities available in social networks and the effectiveness of doing PR and marketing through the social web.
Ultimately we should learn how PR and marketing to the social web could strengthen their classical counterparts.
Please enjoy it.
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